@article{BottouPQCCPRSS13, title = {Counterfactual Reasoning and Learning Systems: The Example of Computational Advertising}, author = {Bottou, L. and Peters, J. and Qui{\~n}onero-Candela, J. and Charles, D.X. and Chickering, D.M. and Portugualy, E. and Ray, D. and Simard, P. and Snelson, E.}, journal = {Journal of Machine Learning Research}, volume = {14}, pages = {3207--3260}, year = {2013}, doi = {}, url = {http://jmlr.org/papers/v14/bottou13a.html} }